Investing in ipads is making CJM Research better

Ipads are helping improve our service to clients

At CJM Research we always look for ways to innovate and improve the service we provide our clients. One way we have done this is to re-invent the way we conduct our face-to-face interviewing by investing in ipads for our interviewers.
Advantages of ipad interviewing
Traditionally face-to-face interviewing involves six stages as shown above. This results in interviewers having to carry around piles of surveys as well as time and money spent distributing, collecting and data processing surveys.

Investing in iPads has been popular with interviewers as it is makes things easier for them. It is also better for our clients which saves time and money. Other advantages are listed below.

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Advantages of ipad interviewing 2

Who, what, where, when, who and why?

Whenever you are planning research you could take some advice from Rudyard Kipling and think of:

What is the issue, problem or decision you want to make?
Who is the research target group?
When do you need the research completed by?
How will you use the findings?
Where would you like the research carried out?
And critically why are you doing the research?

Answering these questions together with an indicative budget will help deliver the best research approach to meet your needs.

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