We offer a wide range of services allowing us to tailor our market research to meet your needs
CJM Research is a full service market research company
CJM Research is a full-service market research company. This means we do not only offer quantitative (surveys) or qualitative (focus groups) but a whole range of techniques that help you understand and develop your business. You see because we are not constricted to one particular way of working we can instead focus on what you need from the research and then design a tailored research programme that will meet your objectives, timescales and budget. Below are listed some of the the tools we use.
Face-to-face surveys

Compared to telephone surveys and online/mail surveys, face-to-surveys offer significant advantages in terms of the amount and complexity of the data that can be collected. For example, face-to-face surveys can be significantly longer than telephone interviews. The interviewer can also assist the respondent with difficult questions or ease data collection by using showcards or visuals. They also offer advantages in terms of quality control and sampling (who is selected to answer the questions) without prior need for contact details.
Telephone surveys

For this reason telephone interviewing is most often used for business to business surveys
Telephone based fieldwork interviewing is also considerably more cost-effective and quicker to complete than face-to-face interviewing and has a better response rate than self-completion surveys.
Online Surveys

Online surveys are quick, cost effective and a simple way to reach an audience. However they tend to have low response rates, and because respondents are self-selecting they can lead to sample or results bias.
Mail Surveys

However, mail surveys take a long time to complete, are expensive when dealing with large mailings (it can sometimes be cheaper to do telephone surveys) and have low completion rates. Mail surveys also suffer from respondents not following routing and leaving answers blank meaning more quality checks are required. Furthermore mail surveys suffer from sample bias as they are self-selecting meaning that results are often more extreme with those pro or anti more likely to participate than the general population.
Focus Groups

Focus groups tend to be more expensive as individual participants are usually give an incentive to attend and there are usual venue costs and recruitment costs.
Depth Interviews

Depth interviews involve a heavy time commitment, especially on the part of the consultant as each respondent is interviewed individually at length and possibly at the respondent's workplace or home.
Mystery Visits

See our page about mystery visits for more information.
Reporting and Presentation

CJM Research is really good at providing insightful, actionable research that is clear and easy to interpret and use.