GREAT WORK FOR GOOD PEOPLE
Market research to make your business better
As a Glasgow-based, full-service consultant, I provide tailored, end-to-end market research solutions to help organisations better understand their customers and staff.
Since 1996, I've run research for leisure and culture trusts, councils, charities, private companies, and other consultants. You will work directly with me, Callum — not an account manager — from the first conversation to the final report, ensuring you have the robust insights needed to make strategic decisions.
Bespoke Research. Actionable Insights.
I work in true partnership with you. It’s a dedicated approach that keeps my clients coming back, with the vast majority of my work being repeat business.
Tailored to Your Objectives
Rather than offering off-the-shelf products, I take time to understand your organisation, your objectives, and how you will act on the findings, then design the research to match.
Always Personally Managed
Every project is personally managed by me, Callum MacKinnon, founder and owner of CJM Research. I am an experienced researcher who is passionate about what I do.
Clear & Engaging Results
Every report is written to be clear, insightful, and actionable. I ensure every presentation engages your team and offers practical insights you can use immediately.
Core Services
I start with your needs, not with a method
Customer Research
Understand who your customers are, what they value and where to improve, with robust satisfaction and customer experience research that drives real service improvements.
Staff Research
Measure team engagement and wellbeing with confidential surveys. I provide leaders with, honest feedback to target meaningful improvements and long-term growth.
Fieldwork Services
Reliable fieldwork and data processing for consultants, agencies, and in-house teams. I handle the heavy lifting of data collection, so you can fully focus on the analysis and your clients.
Brand and perception
Discover how customers and stakeholders truly perceive your brand in the wider market. I uncover key reputation drivers and provide strategies to strengthen it.
Pricing research
I help you understand exactly what your customers truly value and will pay in today's market, so you can set optimal prices, memberships and tariffs with absolute confidence.
Visitor and audience research
Understand your visitors and audience to grow attendance and deepen engagement. I gather robust evidence to support funding bids.
CLIENT SUCCESS
What my clients say
Expert market research, managed from start to finish
From survey design to final reporting, work directly with one experienced researcher who understands your goals. Let's find the answers you're looking for.