Who, what, where, when, who and why?

Whenever you are planning research you could take some advice from Rudyard Kipling and think of:

What is the issue, problem or decision you want to make?
Who is the research target group?
When do you need the research completed by?
How will you use the findings?
Where would you like the research carried out?
And critically why are you doing the research?

Answering these questions together with an indicative budget will help deliver the best research approach to meet your needs.

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