Know your visitors, grow your audience
For theatres, museums, galleries, libraries, venues and events, understanding who your visitors are and what they think is key to growing and deepening your audience. I help cultural and visitor organisations connect with their audiences and build the evidence they need to develop.
Audiences you understand are audiences you can grow
Whether you want to broaden your reach, deepen engagement or secure funding, you need reliable evidence about who visits, who doesn’t and why. Robust visitor research provides exactly that.
How I can help
From profiling visitors to securing funding, I deliver the insights to grow your audience.
Visitor and audience profiling
Understand who your visitors are, where they come from and what brings them to you.
Satisfaction and exhibition evaluation
Measure what audiences think of your venues, exhibitions, performances and events, and where to improve.
New audience development
Research with non-visitors and target audiences to understand how to reach and engage them.
Evidence for funding bids
Robust data and evaluation to support applications to funders and demonstrate impact.
The Outcomes
Audience Clarity
Gain a comprehensive understanding of exactly who your current visitors are and where your potential for growth lies.
Actionable Direction
Receive clear, data-backed guidance to shape your future programming, marketing campaigns, and engagement strategies.
Credible Evidence
Equip your organisation with the robust, trustworthy data needed to confidently report to boards and secure vital funding.
★★★★★
"Working with Callum has been instrumental in helping us understand the voice of our workforce. Through our staff surveys, CJM Research has provided robust, insightful analysis that has supported meaningful conversations and informed improvements across the organisation. Callum combines technical expertise with a genuine understanding of people and organisational culture, making complex survey findings easy to interpret and translate into action. His approachable style, professionalism and commitment to delivering high-quality outcomes make him a valued partner, and we would not hesitate to recommend CJM Research to others."
Karen Marsh
HR Manager, Fife Sports and Leisure Trust
Expert market research, managed from start to finish
From survey design to final reporting, work directly with one experienced researcher who understands your goals. Let's find the answers you're looking for.