Don't just take my
word for it...

 ★★★★★

"Callum brings far more than data to the table. His expertise in employee engagement and organisational research enables him to uncover not only what people are saying, but why they are saying it and what it means for the organisation.The insight and analysis provided by CJM Research goes beyond presenting survey results. Callum has a unique ability to identify the root causes behind trends, highlight the key drivers influencing employee experience, and translate complex findings into practical, meaningful actions that leaders can take with confidence. His reports are exceptionally thorough, evidence-based and easy to understand, combining robust data analysis with clear recommendations. The result is not simply a survey report, but a valuable management tool that helps organisations focus on the areas that will have the greatest impact on employee engagement, wellbeing and organisational performance. I would highly recommend Callum and CJM Research to any organisation seeking genuine insight into its workforce and expert guidance on how to turn feedback into measurable improvement."

Lana Turnbull
Head of People, Fife Sports and Leisure Trust

★★★★★

"Our experience of working with CJM Research has been excellent. I would be delighted to recommend CJM Research to others."

Pamela Edgar
Market Research Manager, Edinburgh Leisure

★★★★★

"Callum’s analysis is always thorough, insightful, and tailored to our needs. Callum takes the time to understand what we are trying to achieve, providing expert support and helping us turn complex data into meaningful insights."

Stacey Smith
Head of People and Culture Golden Charter

★★★★★

"It has always been a pleasure working with Callum across a range of projects, including Golden Charter's customer and funeral director satisfaction surveys, along with other ad hoc pieces of research. What sets Callum apart is the time and effort he invests in understanding stakeholder needs and the wider business context, ensuring the research approach is tailored and delivers real value.

Callum is knowledgeable, responsive and genuinely committed to achieving the best outcomes for his clients, feeling like an extension to our team. He consistently goes the extra mile, providing thoughtful guidance and actionable insights throughout the process. I would not hesitate to recommend Callum and CJM Research to anyone seeking a highly professional and reliable research partner."

Laura Browne
Senior Insights Manager, Golden Charter

★★★★★

"Optimat has worked alongside CJM Research for over ten years, helping our clients obtain feedback and insights from their stakeholders. This has included testing demand for new public sector support and calculating the economic impact of business support provided to companies. CJM have been great to work with on these projects, offering lots of added value to survey design and carrying out telephone and online research. Callum is very responsive and helpful throughout, including the analysis phase. We look forward to continuing this partnership in future."

John Taylor
Senior Consultant Optimat

★★★★★

"Working with Callum has been instrumental in helping us understand the voice of our workforce. Through our staff surveys, CJM Research has provided robust, insightful analysis that has supported meaningful conversations and informed improvements across the organisation. Callum combines technical expertise with a genuine understanding of people and organisational culture, making complex survey findings easy to interpret and translate into action. His approachable style, professionalism and commitment to delivering high-quality outcomes make him a valued partner, and we would not hesitate to recommend CJM Research to others."

Karen Marsh
HR Manager, Fife Sports and Leisure Trust

★★★★★

"I have worked with Callum and CJM Research on a number of projects and has consistently benefited from their expertise, professionalism and insight. Callum takes a collaborative approach, working as a genuine partner to understand the objectives of the organisation and ensure the research delivers meaningful outcomes. His experience and guidance throughout the process are invaluable, helping to translate data into clear, actionable insights that support informed decision-making. The quality of the work, attention to detail and ability to understand the bigger picture make CJM Research a trusted and highly valued partner."

Scott Urquhart
Head of Leisure, Sport and Physical Activity Services, Leisure and Culture Dundee

★★★★★

"Working with Callum from CJM Research has been incredibly valuable. Having access to clear, insightful analysis from Mystery Visits, Talk to Us, our customer feedback platform, Quarterly Customer Satisfaction surveys, Exit surveys, and more helps us deliver customer experience improvements.Callum has a real ability to turn complex data into meaningful insights, highlighting both strengths and areas for improvement in a way that is easy to interpret and act upon. His support has played a key role in shaping our customer experience strategy, prioritising actions that have the greatest impact and making more informed business decisions for Fife Sports and Leisure Trust.

The regular reporting and ongoing research ensure that customer feedback remains at the heart of what we do. I would highly recommend CJM Research to any organisation looking to strengthen their customer insight and drive meaningful change."

Kevin McKee
Customer Experience and Digital Lead, Fife Sports and Leisure Trust

★★★★★

"The work Callum and CJM Research delivered for our employee research was excellent. Callum was very helpful in helping us design the research and deliver it in a way that was easy for our staff to complete and useful for our management team. As a result we have a clear view of what we are doing well and areas for development. We are already busy rolling out our defined employee brand values to the business. Signage is going up company wide and websites have been updated. All staff are getting information and training on the values and core purpose of the business."

Gemma Žak-Duport
Communications Manager Allied Vehicles

★★★★★

"Over the course of the last year Edinburgh Leisure have outsourced all market research to CJM Research. This work has included a mix of both quantitative and qualitative projects. Our experience of working with CJM Research and Callum MacKinnon has been excellent. All projects have been delivered on time and within budget and to an excellent standard. The project management of each piece of research has been meticulous with thorough project planning, analysis and detailed reporting which have provided insightful findings and useful results. Thought has always been given to new and / or better ways of conducting the research and good communication maintained at all times. I would be delighted to recommend CJM Research to others. I have found them to be a very easy and enjoyable agency to work with."

Faye Drummond
Research Officer, Edinburgh Leisure

★★★★★

“We were delighted with the work that CJM Research provided us, the interviewers were excellent, and we are very happy with the amount of surveys collected and quality of the work. Callum MacKinnon kept us informed throughout the project and the report was very helpful in evaluating our exhibitions.”

Isabel McNab
Business & Marketing Team Leader, Fife Council Libraries & Museums

★★★★★

“I have worked with Callum on a number of projects where his company has provided high volume market research (telephone and online surveys). His turnaround time on proposals is great and the results have always been on-time, high quality and excellent value. I know that we have won jobs through working with Callum as he enables us to offer high volume interview programmes at a really competitive rate. Looking forward to doing more business in future.”

John Taylor
Consultant, Optimat Ltd

★★★★★

"Callum is one of the strategically aware colleagues I have had the pleasure to work with. He is not only very professional in his dealings with people at all levels, he has a fantasic ability to be both highly analytical and yet find creative solutions in any projects he has worked on.”

Stephen Robertson
Web and Digital Marketing Manager, Glasgow Caledonian University

★★★★★

“As part of a possible project to develop a community church to serve its parish, Motherwell South Parish Church engaged CJM Research to undertake a survey of community needs within the parish area. The survey would ascertain the extent of public support for the proposed project and would also be used to inform possible project funders of the range and extent of community needs identified.

The church’s Development Committee were extremely pleased with the whole process, from the initial meeting to the provision of the final report. In short, CJM Research gave us a thoroughly professional, user-friendly service which we would not hesitate to use again if the need arose.”

John Maddock
Development Committee Convenor, Motherwell South Parish Church

★★★★★

“Callum facilitated workshops and street interviews amongst a wide range of stakeholders and the public with diverse and strong opinions. He managed to distil and crystalise the thinking into a comprehensive, conclusive document. From the moment we met Callum we knew we were in safe hands. We would thoroughly recommend his services.”

Sarah McNaught
Marketing Manager, Erskine (Hospital)

★★★★★

"CJM Research provided valuable guidance and advice on how best to structure our research to achieve our desired outcome. We were dealing with a sensitive subject and vulnerable groups and Callum was adept at drawing out the very issues we needed to address and capture, whilst being mindful of the participants complex background and histories. His final report provided key insights which we were able to feed into our wider work. I'd have no hesitation in recommending CJM Research, indeed we will be delighted to work closely with them again in the future."

Lee-Ann Fullerton
Account Director, Consolidated PR

★★★★★

“At MacGregor and MacDuff we take great pride in the experience we provide our customers. Callum and CJM Research have helped us improve our business. The research Callum and his team provide has allowed us to identify that there is far more we can do to enhance the customer experience we deliver. CJM Research have helped develop our company focus to enhance key aspects of our service from our customers’ perspective. I feel confident that the practical steps Callum has recommended will improve our service and resonate with our customers. It is great having CJM Research partner us in providing Research advice, guidance and insight that is really helping drive our profitability."

★★★★★

“CJM were an absolute pleasure to work with. They carefully considered our research needs and tailored their services to accommodate a project with very tight deadlines, working over the whole of Scotland. We were very impressed with their attention to detail and their professional approach, keeping us well informed at every step. Providing academic research for the Scottish Government meant that we needed to ensure recruitment was rigorous and adhered to the requirements - something that CJM took in their stride and provided to the letter.”

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