Experienced market research tailored to your sector
Every sector has its own audiences, pressures and questions. I adapt my methods to fit yours – whether that means intercept surveys at a leisure centre, depth interviews with senior stakeholders or community consultation on a new development – so the research fits the way your sector works.
Leisure & Culture
How I can help
Customer satisfaction research
Understand satisfaction, expectations and priorities – analysed by site so every manager can act on their own results.
Staff surveys
Confidential engagement and wellbeing surveys with board-ready reporting, designed for leisure and culture trusts.
Mystery visits
Bespoke programmes based on your service standards, showing where they are delivered consistently and where training is needed.
Brand and strapline research
Test straplines and understand how your trust’s brand is perceived by customers, non-customers and stakeholders.
Non-user research
Understand why people don’t use your venues and what would bring them in.
Visitor and audience research
Evaluation of venues, exhibitions and events, including evidence for funding bids.
★★★★★
"Our experience of working with CJM Research and Callum MacKinnon has been excellent. The project management of each piece of research has been meticulous with thorough project planning, analysis and detailed reporting which have provided insightful findings and useful results."
Pamela Edgar
Market Research Manager, Edinburgh Leisure
Education
How I can help
Student satisfaction
Understand satisfaction and priorities by course or faculty, so improvements can be targeted where they are needed.
Course development research
Test demand, structure and naming for new courses with potential students, employers and stakeholders.
Student profiling
Use your existing data to understand who your students are and improve recruitment, marketing and retention.
Events research
Fast-turnaround feedback on open days and events – what worked, what didn’t and how you compare.
Staff surveys
Confidential engagement research for academic and professional services staff.
★★★★★
"Callum is one of the most strategically aware colleagues I have had the pleasure to work with. He has a fantastic ability to be both highly analytical and yet find creative solutions in any projects he has worked on."
Stephen Robertson
Web and Digital Marketing Manager, Glasgow Caledonian University
Property & Development
How I can help
Community surveys
Robust, representative research into resident opinion on proposed developments and local issues.
Community focus groups
Focus groups and “world café” events to test and refine designs and development concepts with the community.
Stakeholder consultations
Depth interviews with elected members, community leaders, local businesses and other key stakeholders.
Business surveys
Gather the views of local businesses on planned developments, and identify concerns early.
★★★★★
"CJM Research have been willing to help with the smallest of detail in order to do the best job for us. CJM Research provided a very clear, detailed, yet easy to read report which allows us to look at our strengths and weaknesses as we develop for the future."
Fiona Lamont
Funding Co-ordinator, Moncreiff Development Group
Environment
How I can help
Public opinion research
Reliable, representative research into attitudes on environmental issues such as recycling, packaging and waste.
Customer and member satisfaction
Satisfaction and feedback research for environmental organisations, compliance schemes and their members.
Competitor research
Understand competitor strengths, weaknesses and positioning to inform your strategy.
Fieldwork services
High-volume telephone and online surveys delivered on time and at competitive rates.
★★★★★
"Valpak have used CJM Research on a regular basis since the company was founded. They have provided the highest level of support for market research, competition analysis and customer feedback work. The work is well planned, delivered to timescale and presented in a simple, understandable and powerful way. Valpak considers CJM Research as one of the best suppliers we contract with and a business which tailors solutions which can suit your business needs in terms of finance and results. I would have no hesitation in recommending them to any other business."
Duncan Simpson
Director of Marketing, Valpak
Tourism
How I can help
Public opinion research
Reliable, representative research into attitudes on environmental issues such as recycling, packaging and waste.
Customer and member satisfaction
Satisfaction and feedback research for environmental organisations, compliance schemes and their members.
Competitor research
Understand competitor strengths, weaknesses and positioning to inform your strategy.
Fieldwork services
High-volume telephone and online surveys delivered on time and at competitive rates.
★★★★★
"We are delighted with the work that CJM Research provides us, Callum always keeps us informed throughout the project and the reporting is very helpful in evaluating our exhibitions."
Isabel McNab
Business & Marketing Team Leader, Fife Cultural Trust
Expert market research, managed from start to finish
From survey design to final reporting, work directly with one experienced researcher who understands your goals. Let's find the answers you're looking for.