Great work for
good people

I'm Callum MacKinnon. I have been in the market research industry for 30 years and founded CJM Research in 2007 to do great work for good people, and that still shapes how I work.

A partnership built on understanding

I am a highly experienced consultant with 30 years’ experience planning, managing and delivering market research projects including branding, marketing communications and customer satisfaction and experience research projects that provide clients with actionable practical findings which help them improve their business.

Once they use me, most of my clients come back, and I have been working with many for decades. You can see many quotes from them across this site. I think that's because I take the time to understand what you actually need to know and because the person you brief is the person who designs the research, runs the analysis and writes the recommendations. Nothing gets handed down to a junior team and I care deeply about what I do.

Insight over data

For me it is less about producing tables and data or a long report full of charts than about giving you findings and insight you can act on. Good research should tell you where you're doing well, where you need to improve, and what to do about it, in plain language and tied to the decisions in front of you.

Across sectors and disciplines

Over the years I've worked with a wide mix of clients including leisure and culture trusts, local authorities, charities, colleges and universities, national and international companies, and other consultants who bring me in for advice and expertise.

What ties it together is the kind of question I'm good at answering: what your customers and staff really think, and what you should do about it.

As a Full Member of the Market Research Society, I adhere to the highest standards of research ethics and quality, ensuring every project is robust, reliable, and entirely focused on your strategic objectives.