Understand your brand to grow it
Your brand is the set of perceptions people hold about your organisation. I help you understand how customers, potential customers, staff, and stakeholders really see you – and what you need to do to strengthen and grow your brand.
Strong brands earn loyalty
Organisations with a strong, distinctive brand attract more customers, better staff and greater loyalty. But you can only manage your brand effectively if you understand how it is genuinely perceived – inside and outside the organisation.
How I can help
I help you bridge the gap between how your brand is seen internally and how it actually performs in the wider market.
Brand perception research
Surveys, focus groups and depth interviews exploring how your brand is seen and how that compares with your competitors.
Strapline and identity testing
Structured evaluation of straplines, names and visual identities with customers, staff and stakeholders before you commit.
Stakeholder and staff workshops
Facilitated sessions that surface how your own people see the brand and where internal and external views diverge.
The Outcomes
Evidence-Based Clarity
Gain a comprehensive, data-driven understanding of exactly where your brand’s strengths and weaknesses lie.
Decision-Making Confidence
Move forward with absolute certainty on your strategic choices, from testing new straplines to full market repositioning.
Stronger Differentiation
Stand out in a crowded landscape by clearly defining what makes your identity unique compared to your competitors.
★★★★★
"Working with Callum from CJM Research has been incredibly valuable. Having access to clear, insightful analysis from Mystery Visits, Talk to Us, our customer feedback platform, Quarterly Customer Satisfaction surveys, Exit surveys, and more helps us deliver customer experience improvements. Callum has a real ability to turn complex data into meaningful insights, highlighting both strengths and areas for improvement in a way that is easy to interpret and act upon. His support has played a key role in shaping our customer experience strategy, prioritising actions that have the greatest impact and making more informed business decisions for Fife Sports and Leisure Trust.
The regular reporting and ongoing research ensure that customer feedback remains at the heart of what we do. I would highly recommend CJM Research to any organisation looking to strengthen their customer insight and drive meaningful change."
Kevin McKee
Customer Experience and Digital Lead, Fife Sports and Leisure Trust
Expert market research, managed from start to finish
From survey design to final reporting, work directly with one experienced researcher who understands your goals. Let's find the answers you're looking for.