Tailored market research services that deliver
actionable insight
As a full-service consultant, I offer the complete range of quantitative and qualitative techniques. Because I am not restricted to one way of working, I can focus on what you need from the research and design solutions to match your objectives, timescales, and budget.
Core Services
I start with your needs, not with a method
Customer Research
Understand who your customers are, what they value and where to improve, with robust satisfaction and customer experience research that drives real service improvements.
Staff Research
Measure team engagement and wellbeing with confidential surveys. I provide leaders with, honest feedback to target meaningful improvements and long-term growth.
Fieldwork Services
Reliable fieldwork and data processing for consultants, agencies, and in-house teams. I handle the heavy lifting of data collection, so you can fully focus on the analysis and your clients.
Brand and perception
Discover how customers and stakeholders truly perceive your brand in the wider market. I uncover key reputation drivers and provide strategies to strengthen it.
Pricing research
I help you understand exactly what your customers truly value and will pay in today's market, so you can set optimal prices, memberships and tariffs with absolute confidence.
Visitor and audience research
Understand your visitors and audience to grow attendance and deepen engagement. I gather robust evidence to support funding bids.
METHODOLOGIES
The Tools I Use
From in-depth qualitative conversations to large-scale quantitative surveys, I select the most effective research methodologies to match your unique audience and objectives
Face-to-face surveys
The best way to capture opinion at your venues, offering longer surveys, richer data and reliable sampling. We interview using iPads and specialist software, improving speed and quality.
Telephone surveys
Ideal for reaching busy respondents such as managers and business owners, and for geographically spread audiences. Cost-effective, quick and well suited to business-to-business research.
Online surveys
A quick, cost-effective way to give everyone in a population the chance to take part ideal for customer satisfaction surveys and staff surveys where up-to-date contact details exist.
Mail surveys
A useful option for reaching audiences without email and for sensitive topics where anonymity encourages honest responses.
Focus groups
Consultant-led group discussions that explore attitudes, perceptions and experiences in depth – ideal for testing concepts, designs and communications.
Depth interviews
One-to-one interviews that uncover the motivations and attitudes behind opinions – the best approach for senior stakeholders and sensitive subjects.
Thematic analysis
Have comments, complaints or online feedback? I can turn hundreds or thousands of open comments into a clear set of themes, showing you what people are really saying and which issues matter most.
MAKING SENSE OF YOUR DATA
Clear reporting and actionable insight
Reporting is about more than charts and numbers. I interpret the data in the context of your organisation, explaining what the findings mean and what to do next. My reports and presentations are clear, actionable and built around practical recommendations you can act on.
I also offer online real-time reports so you can see how you are performing in real time based on customer or staff feedback.
Expert market research, managed from start to finish
From survey design to final reporting, work directly with one experienced researcher who understands your goals. Let's find the answers you're looking for.